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Sean Croxton Interview – Underground Wellness



I first become aware of Sean and his Underground wellness brand a couple of years ago when surfing around You Tube.  I  found the info awesome and Sean always presents info in a very entertaining manner.  Since then UG Wellness has grown to include a Radio Channel, Forum, Blogs, and much more.  If you have not seen his stuff you are missing out, well lets let Sean take it away!

TG:  Hi Sean, and thanks for giving up some of your busy day to talk to us!


TG:  For anyone who has been living under a rock for the last few years tell us a bit about your background?


SC: Well, I began as your ordinary fitness junkie. I’ve always been fascinated with our abilities to shape and change our bodies. This led me to study Kinesiology in college. After college, I continued to do study fitness and nutrition. Eventually, I stumbled upon some information that made more sense and was more effective practically with myself and my personal training clients. I embraced this knowledge and continue to study it today.


TG:  So what got you started in the Wellbeing industry?


SC: My career goal was to be a renowned personal trainer. I wanted to help others achieve their fitness and health goals. My friends always wanted me to help them with their fitness programs. They liked it, as did I. So I decided to make a career out of it. I personal trained full-time for eight years and recently moved on to help people achieve their goals in other ways.



TG:  What prompted your move from a more traditional approach to Personal Training and wellbeing in general towards a more holistic (alternative) view?


SC: I’m a common sense kind of guy. I refuse to do something over and over again and expect a different result. It’s insanity! After college, I was a Food Guide Pyramid advocate! Seven to 11 servings of grains, rice, and pasta!! My clients got fatter. A lot of trainers would blame the client. But the truth is that it’s not the client, it’s the information. The information is simply wrong.

I remember the stacks of books on my coffee table. I couldn’t stop reading. I had to figure out what I was doing wrong. Eventually, I figured it out. I learned that exercise is just a small piece of the fitness and health puzzle. We can’t change our client in 2-3 hours a week. Our clients need to address the real reasons why they are overweight, unfit, and unhealthy. They need to find the root cause, which lies in how they eat, drink, think, move, and live. Address those factors and you will have success.



TG:  You have a highly popular You Tube Channel, Underground Wellness (LINKED), what inspired you to start it?


SC: It’s actually a funny story that I’ll have to share with you privately. But to answer your question, I was following an online contest back in 2005 or 2006. The guy running the contest gave daily assignments using YouTube. I had no idea what YouTube was. I thought it was a paid service. I soon found out that it was free and decided that I would make videos about health. I remember the first one I did. The info was so wrong! But people actually were watching and subscribing. UW is actually my third channel. I started out as The Food Dude. Then, it was Food Dude TV. Underground Wellness just sounds so much cooler!:)



TG:  Who have been your major influences in the world of health, fitness and nutrition?


Todd Durkin: The guy showed me that I didn’t know jack about anything! He really motivated me to take it to the next level and educate myself. He also taught me how to present myself to people. I think he calls it contagious enthusiasm. If he didn’t hire me back in 2001, I probably wouldn’t be in this industry.

Paul Chek: He thinks outside the box. He says what he wants when he wants.

Reed Davis: That guy changed my whole outlook. His course gave me tools that are simply invaluable.

Josh Rubin: My newest mentor. Dude is just plain smart.



TG:  What does the average day in your life look like?


SC: Get up at 6 and answer email for an hour. Then, I put together protocols for that day’s scheduled clients. I consult on the phone for 4 hours or so. Go to yoga or the gym. Come home and read. Finish up loose ends. Working from home is awesome. It’s what I’ve always wanted to do.



TG:  What has been your most rewarding moment in the Wellbeing industry so far?


SC: The emails are the best. I get messages from people all over the globe about how much my videos have helped them. One that comes to mind was a message from a man who had been trying to conceive a child for some time. He watched my videos and started taking care of himself. He switched to organic food. He wanted to let me know that he was finally going to be a father. I cried like a baby. That’s the coolest thing ever. Touching people. It’s an inexplicable feeling.



TG:  You have had some awesome guests on your Underground Wellness Radio show, who has been your favourite so far and why?


SC: Hmmm…Sally Fallon rocked the house! I walked away from that interview knowing that that interview was simply classic. The Paul Chek interview runs a close second. Any time you can get Paul talking for two hours, you’re going to be blown away.



TG:  Just to be nosey, who have you got coming on the show over the next few months, new season coming up?


SC: I’m still working on the schedule, but I’m looking forward to Lierre Keith, author of The Vegetarian Myth. That show should be pretty controversial. Controversy sells!



TG:  You are an avid reader, always making suggestions to your You Tube audience on great books to read.  What are you reading at the moment and what is it about?


Right now, I’m reading Everlasting Health by Robert Bernardini. David Getoff highly recommended it. So far, so good. The section on vaccines is fantastic. I’ve got Health Versus Disease by Melvin Page on deck. I’ve heard great things about it.

But of course, I recommend How to Eat, Move, and Be Healthy by Paul Chek, The Diet Cure by Julia Ross, and The Metabolic Typing Diet by William Wolcott. All are available in the new UW Library on the website.



TG:  If you could only give someone one piece of advice on how to improve their levels of wellbeing what would it be?


Get back to basics. Eat well. Drink water. Rid yourself of negative self-talk. Move your body. Live in line with nature. Being healthy isn’t that hard. You just have to want to do it. You have to reprioritize and find what’s really important in the grand scheme of things.



TG:  What does the future hold for Sean Croxton?


SC: Traveling. I want to lecture all over the world. An e-book. Coming soon. A legit radio broadcast. Maybe AM radio. Hopefully, a TV show some day. We have to go bigger. Thirteen thousand subscribers and 10,000 video views is a drop in the bucket. We need to go HUGE!



TG:  Sean, thanks for sharing with us! It has been a pleasure, I hope that one day you make it over to the UK.


Thank YOU, Tom!

If you have not seen Underground Wellness look it up here.

This entry was posted on Monday, November 23rd, 2009 at 10:00 am and is filed under Interviews. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.