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Archive for April, 2010

Patrick Dale Interview (Solar Fitness)

Monday, April 19th, 2010


TG: Hi Patrick, thanks for taking the time to talk to us.  Could you briefly tell us a bit about your background in the health and fitness industry?

PD: I’ve been involved in sports, health and fitness since I went for my first training run in preparation for my junior school sports day (circa 1976) and haven’t really stopped since! I studied P.E at Bath and on completion of was soon working as a gym instructor, personal trainer and aerobics teacher. I had a brief break from H & F when I joined the Royal Marines for 5 years but came back to the industry initially in facility management and then lecturing. Sports-wise, I’ve competed at a reasonable level at a wide variety of activities including athletics, triathlon, rugby, fencing, martial arts, trampolining, weight lifting, bodybuilding and indoor rowing.

TG: Tell us a bit about Solar Fitness came about.

PD: My business partner Jim Conaghan and I were working for a large UK fitness qualifications company based in Cyprus who made us redundant. We believed that there was still potential for a sunny location for people to take gain their certification and so Solar Fitness Qualifications was born. We’ve been running courses under our own name for 3 years now and things are looking good. We’re affiliated with Active IQ and REPS and provide UK accredited qualifications in gym instruction, personal training and now sports massage.

TG: What does an average day look like for you?

PD: Up early for breakfast – eggs & fruit normally, before heading into the classroom or gym to deliver the days lessons. The subjects covered differ daily from nutrition to first aid to programme design. Once the day is done it’s time to train – I average 5 workouts a week – and then it’s home to prepare for the next day’s lectures, catch up with any marking that needs doing, answer some emails and work on any articles that I have on the go. In addition to my work for SFQ, I also do freelance writing for Ultra-fit magazine and manage their website I also have PT clients although only a few nowadays as I’m busy with other projects.

TG: What is the most important attribute for a personal trainer to hold?

PD: A constant thirst for knowledge! Gaining a qualification in PT is only a small part of the equation. A fitness qualification is vital but the industry moves so fast and clients are getting more industry-savvy that any PT who sits on his/her laurels and doesn’t keep up to speed with the industry will soon find themselves out of touch and out of a job! I’m not saying that PTs should jump on any trend that comes along but develop the ability to absorb the good stuff and ignore the nonsense and keep adding to their pool of information and skills.

TG: What do you feel has been the most important development in the personal training industry over the past few years?

PD: The internet! Suddenly there is a wealth of fitness related information available instantly. Need a new idea for a programme? Want to check out some information about a medical condition? It’s all on the net. This of course is a double edged sword though because as well as having a wealth of excellent information, the net is also home to a load of rubbish too so it’s vital that any PT has the anatomy and physiology knowledge and experience to weed through the incorrect information and find the good stuff. Just because it’s on the Net doesn’t mean it’s true although that doesn’t hold true for my own work obviously.

TG: What do you feel about the current standard of training given to fitness professionals?

PD: I think there seems to be a lowering of standards compared to 10 years ago. Qualifications are becoming easier to pass as elements are taken out of level 3 courses to make up a level 4. For example, much of the special population info is being taken from level 3 courses and put into the new level 4. Asthma and orthopaedic conditions are no longer in level 3 courses which is a shame as these 2 diseases are more prevalent in the population than ever before. Course durations are being reduced and theory and practical elements are being removed from the common syllabuses. Foundation exercises such as squats, dead lifts and bent over rows are no longer compulsory. The awarding bodies seem to be lowering the bar instead of raising it. In short, many courses no longer prepare potential PTs for the fitness industry as well as they used to. At SFQ, our courses are 2 weeks longer than many other providers because we are adding material rather than taking it away. Obviously the awarding bodies need to make money too but, in my opinion; it’s at the expense of the student. The industry as a whole is in a state of transition from body building training to functional training and back again. The truth is that the middle ground is probably where the industry will end up.

TG: What do you think is lacking in terms of qualifications for personal trainers?

PD: I’d like to see far more emphasis on programme design and practical application of exercise as well as minimal levels of physical performance introduced. It’s all well and good being able to talk about exercise but we have to be able to demonstrate it too. What good is a PT who can’t demonstrate 100% perfectly squats, dead lifts, cleans, snatches etc? And as for programme design – I find it very upsetting that a great number of PTs can’t write good, interesting programmes at a moment’s notice. Programme design is a key skill all PTs require but there is relatively little time spent on this key element. A lot of the content of the average PT qualification course has questionable relevance to what a PT does on a daily basis.

TG: What is the biggest mistake you see personal trainers making with their clients?

PD: In my opinion, too many trainers rely on split routines and LSD cardio for weight management. Split routines are great for bodybuilders but the majority of our clients are seeking fat loss or weight management and hypertrophy orientated split routines are not what they need. Full body workouts consisting of compound exercises are the way ahead for most of our clients. PHA, CWT, upper/lower body super sets, complexes and so on are far more energy expensive than tricep kick backs in a chest and triceps split routine!

TG: What would be your top 3 tips for weight loss?

PD: 1) Whole body workouts alternated with high-intensity interval training is the best way to get lean and stay lean. Forget aerobics classes, fad diets, long bouts of cardio and split routines. Anything you can do for hours on end isn’t exercise – get the EPOC going on and remember a workout involves working!

2) Don’t ditch carbs completely but be carb conscious and consume them around periods of activity…pre and post exercise carbs are essential but during periods of low energy expenditure e.g. sitting at your desk or prior to sleep, carbs become less useful and protein/healthy fats are better for keeping blood glucose under control and promoting a fat burning environment. Eliminate high GI carbs/calorie dense foods like white bread, white rice, white pasta, refined cereals etc and replace them with fresh fruit and veg and you’ll feel full up longer and stabilise blood glucose levels.

3) Move more – eat less! Too many people are looking for the miracle weight loss plan or exercise routine and unfortunately there is no easy answer to the question of weight loss. It took many months, even years to accumulate excess body fat so why do people think that a 1 week detox programme or a 4 week diet will be the answer to their problem? Weight management is a lifelong pursuit and no quick fix will give the results our clients seek.

TG: What would be your top 3 tips for overall health and wellbeing?

PD: 1) water – drink at least 2 litres a day…every day. Your body is about 70% water and H20 is the cornerstone that our bodies are built on.

2) Fibre – the average fibre consumption is about 12 grams per person which is around 33% of what is recommended. Processed foods are low in fibre and as a result more people are suffering from digestive health issues than ever before. Get 30 grams+ of fibre a day and your body will thank you!

3) Don’t be fat phobic! Fat IS calorie dense but that’s about the worst thing we can say about most fats. The real bad-boy in the fat world is trans fat. All those vegetable oils we use in cooking turn into trans fats when we heat them. Oddly, people eat more vegetable oil now than ever before but there is an increased incidence of CHD. What gives? Trans fats are far FAR worse than saturated fats.

TG: What does the future hold for you and Solar Fitness?

PD: SFQ is looking forward to another year of busy courses, introducing both distance learning courses and part time courses. We’re also keen to develop CPD courses and also explore the possibility of hosting residential weight loss/fitness/sports training courses. We would also like to develop our own courses instead of delivering them on behalf of an external awarding body but that’s a way off. On a personal note I’m looking forward to continuing working with my main PT client who is a nationally ranked female javelin thrower and continuing my writing work with Ultra-fit. Both Jim and I have talked about book deals so we hope that will come to fruition this year too.

TG: Patrick thanks for taking the time to talk to use, we wish you and Solar all the very best for the future.

PD: My pleasure!

To find out more about Patrick and Solar Fitness have a look at their website, or his blog

Interview with Leigh Brandon (Chek Practitioner – BodyChek)

Monday, April 12th, 2010


This week I had the pleasure of interviewing Leigh Brandon one of the leading Chek practitioners in the UK.  Leigh has been involved in wellbeing for a number of years and has held a wide variety of positions within the industry.  He has a great outlook on how to improve wellbeing and has his own consultancy BodyChek which is well worth a look.


TG: Hi Leigh, thanks for being interviewed.  Could you start off by telling us a little about your background in the wellbeing industry?

LB: Sure! I started back in 1996 having completed a Certification in Health/Fitness Instruction and Personal Training with the ACSM. Soon after qualifying, I helped a friend of mine with her training and she went on to win the Danish Ms Fitness title in 1997. In 1997 I went to off to Australia and worked as a personal trainer in Sydney and then in Perth. In 1998, I returned to England and worked in a leisure centre in Hertfordshire with a team of freelance trainers. After two years I felt I needed to work in an environment that was more conducive to developing my skills and so I joined Holmes Place Health Clubs in 1999. It was there I first worked with a CHEK trained professional which dramatically changed the way I worked. From 1999 to 2004 my position at Holmes Place went from personal trainer to personal training manager to regional personal training manager to fitness manager to academy trainer. The last two years was spent training the personal trainers and managing the personal training business for 18 clubs across the UK. I continued to see a small number of clients during this time. In 2001, I took the CHEK Level I Certification and it turned my view of exercise upside down.  From that point I began working with back pain patients and was very successful straight away helping people to eradicate their pain. In 2004, I started my own company BodyCHEK.  Today, I incorporate a number of different skills into my work. These skills include holistic lifestyle coaching, metabolic typing®, functional diagnostic nutrition™, golf biomechanics, strength and conditioning, BodyTalk™ and sports massage. Most of my current clients come to me to help them with low energy, digestive disorders or chronic injuries.

TG: You are a Chek trained professional, can you tell us a little about this and how you approach things differently to the average personal trainer?

LB: The main difference in how I work compared to a personal trainer would be the assessment and programme design procedure. Before I see a client they are required to complete a whole series of questionnaires which take 10 days to complete. When I receive the questionnaires, I analyse their answers, beginning to build a picture of what might be the cause of their health challenge. I then print a graph showing me which systems are our of balance and require attention. I then prepare potential strategies that the client will need to follow to be successful. During the initial consultation, I spend 90 minutes goal setting, understanding the clients’ core values, understanding what has caused their problems and agreeing a plan to help them be successful. A two to four hour physical assessment is carried out, which includes postural assessment, length-tension relationships, movement assessment, and assessment of breathing, vision, vestibular function, upper cervical spine, viscera and mental/emotional issues. The length and complexity of the assessment process is vital as the body is a system of inter-related systems which can all affect each other. This is followed by the programme design which takes me about 2 hours. My clients are then coached to follow an exercise, nutrition and lifestyle plan and given any specific referrals that I feel are necessary to achieve success. I refer about 90% of my clients to allied health professionals. My clients are given a 15 page manual and a DVD with all their stretches and exercises on so they do not need to have weekly exercise sessions as most clients tend to with a personal trainer. My clients are re-assessed every 4-8 weeks and I tend to see them every two weeks for a 30 minute coaching session (in person or via the internet) to ensure they are able to incorporate all the necessary lifestyle changes into their busy lifestyle and to help them overcome any challenges.

TG: You are also a Function Diagnostic Nutritionist; can you tell us a little about how you use this to help your clients?

LB: Yes, sure. Many people have ongoing problems for many years and often times their Doctor is unable to find out what is wrong with them. Using Functional Diagnostic Nutrition™ (FDN) I become a detective for the body. My job is to find out the ‘cause’ of their health challenge. I use saliva, urine and stool tests to establish my clients’ hormonal levels, oxidative stress levels (free radical damage), liver stress, and whether they have ‘leaky gut’ or any fungal or bacteria overgrowths or parasite infections. I then help my clients normalise their hormones, support the cells and liver, repair any leaky gut and eradicate any infections using a combination of specific nutritional, lifestyle, supplemental and detox protocols.  It’s all about addressing the cause of the problem and not treating the symptoms.

TG: How do Metabolic Typing® and FDN™ help clients who are looking for weight loss?

LB: That would be a good title for a book, but I’ll try to keep it brief! Weight loss is such a complex subject. It’s not just a matter of consuming fewer calories than you expend. The body is controlled by a number of fundamental homeostatic control  systems (FHCs). When these control systems are working effectively or are ‘in balance’, you have health. When any of these systems are out of balance, then compensations occur and the body is pushed out of balance. One of the symptoms that can occur is excess body fat. Metabolic Typing® recognises 10 FHCs. Two of the three primary control systems are the oxidative system and the autonomic nervous system. In each of us the oxidative system or the autonomic nervous system is dominant. In a minority their ‘dominance factor’ switches between the two systems. What this basically means is that based on your metabolic type®, you can eat a specific diet that will help to balance your FHCs by supporting the weaker side of either your oxidative system or the autonomic nervous system. Balance your FHCs and your body weight normalises. However, there are other FHCs. Another is Steroid Hormone Balancing (SHB). Of particular importance is the balance between Cortisol (stress hormones) and Dehydroepiandrosterone (DHEA), the precursor to your sex hormones. It is well established that there is a link between a person’s Cortisol/DHEA ratio and the function of a number of crucial systems in the body. If the Cortisol/DHEA ratio is out of its optimal range it will affect fat and protein metabolism, endocrine function, detoxification, immune regulation and carbohydrate metabolism which all effect body fat levels. The Cortisol/DHEA ratio is affected when there is excessive long term stress on the body. FDN allows me to establish where the stress is coming from. It could be hidden internal stress like parasites or external stress like the chemicals in someone’s cosmetic products or a combination of many internal and external stressors. So I follow a process to help people reduce body fat. I get them to eat the right foods and eliminate the wrong foods for their metabolic type. Get them eating organic food. Fine tune their ratios of fat, protein and carbohydrates at each meal, introduce high quality appropriate supplementation, identify blocking factors (stressors) and optimise enhancing factors like getting to bed on time, meditating and getting time in the sun. I teach my clients that you get healthy to lose weight, not lose weight to get healthy.

TG: What are the first three things you tell an individual to do who is looking for weight loss and why?

LB: What I don’t do is tell the same thing to every body. We are all different and the reason one person is overweight will be different from the next. It really depends on the wrong choices that people are making. Someone might be exercising well, but consistently putting on weight. It wouldn’t make sense to tell them to do more exercise. You have to find the ‘blocking factors’ and help the client to overcome the ‘blocking factors’. I’ll tell you what I believe is the most important factor, ‘the mind’. Thoughts become things and if you are always thinking about being fat or losing fat, you are giving energy to being ‘fat’. I could get quite deep here, but suffice to say, it is our unconscious minds that run our behaviours 95-99% of the day. These behaviours are set up in the first seven years of life and remain in place for life. Unfortunately today, many people have an unconscious behaviour pattern that leads to ill health of some sort. There are a number of ways in which someone can re-write these behaviour patterns. I use a number of techniques including BodyTalk™, art therapy, poetry and meditation. Clinical hypnosis is very effective too.

TG: What are the common issues you find with overweight clients?

LB: There are few. These are generalisations, but my observations have shown most of the factors below to be true in most overweight people I have worked with. I find overweight clients don’t know what makes them truly happy. They do not know what their purpose in life is and they often times do not have big goals to achieve in life. As Paul Chek says, “If your dream is big enough, you don’t need a crisis”. I also often find that they were either abused as a child or found they got more attention as a child if they were sick, so they have what’s called ‘an illness currency’. They also tend to go to bed too late and are always stressed and take little time out for themselves. Many are workaholics and dislike being on their own in a quiet environment. They also have a strong dislike for themselves. They often are dehydrated, eat too many carbohydrates, have a number of food sensitivities, have Adrenal fatigue, often have leaky gut and a fungal or bacterial overgrowth and/or a parasite infection

TG: What kind of strategies can you put in place to overcome these?

LB: Most of the answers to the previous questions give you your answer. To put it in another way, I help my clients to put the ‘Foundational Factors of Health’ in place. The six factors are: Positive Thoughts, Breathing, Hydration, Nutrition, Movement and Sleep. These are controllable lifestyle factors that each of us needs to put in place on a daily basis as a foundation. I tell my clients that building a strong, healthy, energetic body is like building a skyscraper. The stronger the foundations the taller and more resistant the skyscraper will be. A skyscraper without strong foundations in doomed to failure.

TG: What do you feel that the NHS should be doing to combat the obesity problem in the UK?

LB: That’s a big question! I’ll try to keep it short. The first thing is that people need to take responsibility for themselves. Before people can do this, they need correct information. The public need to be educated on the truth around subjects such as nutrition, not the ridiculous food guide pyramid which we know makes people fat and unhealthy. Organisations such as the Price Pottinger Nutrition Foundation and the Soil Association should be used to educate people. I believe that ALL chronic degenerative diseases (obesity is one of them) should not be treated by tax payers’ money. I believe the NHS should be called ‘The National Medical Service’ (NMS) and provide emergency, paediatric, obstetric, congenital, accident and emergency and geriatric care paid for by the tax payer. All chronic degenerative diseases should be the responsibility of the individual. If someone chooses to live an unhealthy lifestyle, then they need to take responsibility for that. If they are overweight, they can either hire a health coach or pay for medical care. It may sound harsh, but you can only heal yourself and before you can heal yourself, you need to take responsibility for yourself. I also believe that Doctors should be paid on the improvement of health of their patients. A suggestion might be a basic salary of £30,000 per year with a bonus of £100,000 per year. The bonus would be performance-related based on the level of health improvement of their patients. This would shift the current focus from ‘waiting times’ to ‘actual health’.

TG: What can the individual do to ensure that they are eating good quality foods?

LB: Buy organic! If they live in the UK, buy Soil Association approved organic. The one exception would be fish. I suggest buying ‘wild’ fish, not organic because organic fish are farmed and fed unnatural feed, even though it is organic feed. Also, when buying meats, ensure it is free-range and when buying beef ensure it is grass fed only.

TG: Tell us a bit about what the future holds for you Leigh?

LB: Well, I’m certainly going to continue to live my dream by helping people to achieve healthier, happier and more productive lives. I have a few ideas about writing some more books and I will continue to teach for the CHEK Institute. Playing tennis is my passion outside of work and I’m happy with my game right now. I am currently working with a few young tennis players and I hope to do more of that in the future. I also have a dream to open a natural, holistic health centre to help people to take control of their health following cancer surgery.

TG: Thanks for your time Leigh, and we wish you all the best for the future!

My pleasure!

Dax Moy Interview

Monday, April 5th, 2010



TG: Hi Dax, thanks for being interviewed. Could you start off by telling us a little about your background in the wellbeing industry?

DM: I’ve been a fitness professional now for just over 10 years. Before that my main career was in the military.

When I left the forces I did a few different jobs from bodyguarding to firefighting, to sales to building work and more but didn’t really enjoy any of them.

I’d always enjoyed fitness as I started training as an amateur boxer and then my military fitness kept me focused on this as a part of my life so I took a basic certification course at the YMCA which got me a part time job in a gym at a mere £5 an hour.

I pretty soon became bored with fitness instruction as the company I worked for really used the FI’s as glorified cleaners and salespeople with little focus on helping the members get results so I took it on myself to offer personal training style sessions to the public for free.

It kept me busy, kept the clients happy and made me feel like I was contributing in some way. Unfortunately, the personal trainers at the facility didn’t like what I was doing. I was not only giving away a great service for free but I was getting better results than their paid clients and, I guess this upset them a fair bit.

I was told to cease and desist all of my ‘non role’ work at the gym and, at this time I considered leaving fitness altogether as many of the gyms I’d looked at were running similar policies.

Around that time I heard about a brand new idea of GP referrals where local doctors would send their patients to our gym for training and dietary advice.

It sounded interesting and I really wanted in so I went to an interview with the panel responsible for setting it up and was told in no uncertain terms that I wasn’t qualified (even though at the time there was no certification in this role as it was new) or experienced enough to fulfil the post.

I went away determined that I’d be on the advisory panel so I took out a membership with the British Library, the biggest and most equipped research library in the UK and began to study medical conditions and medications.

Six weeks later I went back and was again refused entry. They told me that I’d improved a lot but that as I had no degree to back me up that I couldn’t work in this role.

Undeterred, I went away and spent another six weeks studying and asked for another interview.

They reluctantly agreed.

During that interview I turned the tables on the panel by asking THEM questions that they couldn’t answer as well as I could and so, by force of will and pig-headed stubbornness I got the job.

This involved me working with people with all manner of diseases, disabilities and disorders and applying health and fitness protocols to them to, ostensibly, manage their conditions.

Personally, I felt that too little of what we did worked and so I started to investigate holistic health concepts and started (without the permission of my bosses) applying them to the patients… with stunning affect!

People who had decades-long arthritis were using their hands pain free again, people with high blood pressure were coming off of statin medications, people with drug controlled diabetes were able to come off their meds too and people who had been struggling with obesity, injuries, high cholesterol etc were all reporting amazing changes.

Within 6 weeks I became the senior consultant of my own centre and with 6 months the senior consultant of the scheme.

I loving called my work ‘fixing broken people’ and absolutely loved every minute of it… and still do.

Around 6 months into my role as GP consultant I revisited the idea of being a 1:1 personal trainer but was told (yet again!) that my certifications were not good enough, despite the highly skilled role I was now performing.

So I went back to school and studied exercise science at the university of Luton which I found boring, stilted and overly academic. I was concerned that my lecturers were more concerned with the facts and figures of ‘science’ than the people we were supposed to be helping.

Still, I passed my course and was awarded Master Personal Trainer status from the Association Of Personal Trainers here in the UK.

From that point I was free to work as a trainer and, after a few hiccups, I became a busy and popular trainer, building up to an entire year of 60 appointments a week.

My client attraction and retention techniques worked so well that the gym chain asked me to present to them on how I had become so effective (most of their trainers had a high turnover and only performed around 15 appts a week).

I put together a great presentation, explaining all of the details of my systems for marketing, training, retention and more and they loved it.

In fact, they loved it so much that they stole it and decided to implement my strategies without any form of promotion, compensation or even recognition. I was told that I simply had to accept it or leave.

So I left!

I opened a small personal training studio in a spare room at a church hall using all the savings my family had acquired to buy the equipment.

I was terrified.

I needn’t have been. Within 6 months I’d made back my entire investment, been featured in practically every UK magazine and newspaper and within a year was voted one of the UK’s top personal trainers.

Within 18 months I’d outgrown my little centre and moved to my current home where I have a team of 10 coaches providing holistic coaching to our clients. In addition, I have a training academy that teaches trainers, coaches, physiotherapists and other health professionals from all around the world how to get the kind of results we get.

Not bad : )

TG: You operate a number of facilities around the London area, what do you think are the advantages for a client of using a Personal Training facility over a Chain Gym?

DM: There are numerous, but the main one being that we are able to provide an environment of genuine care and consideration for the person we’re working with rather than packing out a gym with hundreds of exercisers just to make it profitable.

Gyms can offer a lot of equipment to be sure, but people don’t want equipment. They want to be heard and they want the experience of getting results with someone who they know cares about the outcome as much as they do.

Gyms can’t, don’t and won’t offer this.

TG: What do you feel are the most important traits of a good quality Personal Trainer?

DM: The ability to listen.

As the old saying goes ‘we have two ears and only one mouth. This is to remind us that we should listen twice as much as we talk’ I believe this.

Good coaches are more interested in their clients than hearing their own voices.

The ability to be non-judgmental.

You can’t help a person if you’re judging them. People are where they are because of choices they’ve made or not made. If you judge them you make them and their choices wrong meaning that you’re already creating a disconnect.

Don’t judge. Instead ask them “and how has this served you?”

Things aren’t good or bad. Thinking alone makes them so.

The ability to reflect.

If you can reflect back to a client what they’ve said to you, what you think it meant to you, to them and to the goal then you’re most of the way to helping them succeed. If you can’t then you’re simply not on the same wavelength and your ability to help is greatly diminished.

The ability to respond so that they are involved in the formulation of the answer rather than forcing your own agenda.

People are far more connected to their own ideas than they are to someone else’s. A big mistake of trainers is to try and force or bully the client into their way of thinking rather than helping them to uncover the truth for themselves.

Ultimately, when combined, these traits are about communication. It’s the master skill.

Great communication built on a mediocre technical ability will always win out over great technical ability built on mediocre communication.

TG: How important is it that a client sets effective goals?

DM: Massively!

Without goals there is no direction, without direction no focus, without focus no purpose and without purpose, no reason to even begin taking action.

Goals are the progressive realization of worthy ideals.

Most people don’t have ideals that they feel are truly worth achieving so… they achieve little!

TG: How can a Personal Trainer help with this process?

DM: Comes back to listening at first and then learning to inspire rather than motivate. In truth, motivation is an extrinsic thing that one person does for another. Trouble is, it goes away when the stimulus of person goes away.

Inspiration is intrinsic. It’s in the person themselves. It needs to external stimuli to make it effective. Good coaches help a person to build their own inspiration bank account rather than relying on them as a crutch to help them through their challenges.

Goal setting is great but it’s only one part of the hierarchy of self-actualisation.

Goals are at the bottom, then comes vision, then comes purpose. A person with true purpose needs no motivation.

TG: What are your top 3 tips to achieve weight loss?

1. Eat only clean, wholesome foods in their natural state.
2. Consume 1 litre of clean, fresh water for every 50lbs of body weight
3. Get to sleep between 10-10.30pm at least 5 nights a week.
4. NEVER count calories – slaves are made this way

TG: For all the Personal Trainers out there you also offer a business coaching service, can you tell us a bit more about this and how you have helped hundreds of trainers improve their quality of life?

DM: I help coaches find their own truths about who they are and who they want to be as health professionals. I help them set higher standards for themselves, for the kind of clients they work with, for the things that are and aren’t acceptable to them and their businesses, for the standards of service and care they give to their clients and for the financial reimbursement they receive.

Only once they are clear on these truths do I help them to market and attract clients by building unique market identities, unique signature products and services and unique delivery methods for each.

The coach comes first, the business comes next then the client attraction happens last.

This is in direct opposition to the way that most of the fitness marketing guru’s work but, o me at least, it doesn’t make sense to attract clients to a coach who’s not clear on who they are, what they do or why they do or, a business that does not have systems and strategies in place to optimally care for the clients it attracts or products and services that are poorly thought out and incomplete.

The trainers who I’ve taught these methods to have gone on to quadruple (or more) their incomes, have more time off work, travel more, have more adventures and, best of all, fall back in love with their work.

Many have opened studios, appeared on TV, written books, launched amazing bootcamps and gone on to earn passive incomes too, of course : )

TG: How important is it that Personal Trainers have a mentor? And why?

DM: I’m clearly biased in this : )

I do think it imperative, though. Mentors and coaches are outside of the game you’re playng. They’re your guide on the side and aren’t emotionally caught up in the results as you are.

Sure, they want you to win but they can see the whole game while you can only see your small part of it.

A good coach/mentor has been where you’ve been, done what you’ve done and have experiences that are comparable to yours. In addition, they’ve achieved more, strategised and studied how that achievement came about and can share those strategies in simple, action-oriented terms.
Of course, a good mentor can’t make you do the things you need to do (I’ve had several people join my program and leave disappointed because they thought I’d be writing their books and sales copy for them) but they can push, pull, nudge and cajole you into keeping on keeping on so that, eventually, your goals are achieved.

I’ve had both Joe Vitale and Bob Proctor from ‘The Secret’ as my mentors and both of their programs pushed me higher than I’d ever have accomplished myself.

Get a mentor!

TG: Tell us a bit about what the future holds for Dax Moy?


Well, I’m taking a six month mini retirement with my family to Thailand this year where I’ll be living a beach bum lifestyle, reading, writing, playing and making love : )

But I’m still in full-ahead work mode with products galore coming out for both fitness professionals and the public from list building to product building to program design to goal achievement and fat loss.

Lots of stuff!

TG: Thanks for your time Dax, and we wish you all the best for the future!

My pleasure!