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Josh Rubin Interview

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Tom Godwin: May I first of all thank you for giving up time in your busy day to take part in this interview.

TG: Let’s start from the beginning, what got you started in the Personal Training Industry and wellbeing in general?

JR: It is pretty simple, I got my OTR/L degree and was practicing in hospitals for many years. I saw a lot of people, but most never got better. Insurance companies dicated what we could and could not do and we could not do more, lets say that! So I started to personal train on the side and really started to fall in love with it. I did NSCA, NASM, etc but really found myself looking for more. It was good stuff and is, but I needed more mental stimulation. Then around that time, a good friend of mine named Jason Waiton introduced me to Paul Chek’s information, etc and that was the beginning of the itch I could never scratch! I first watched Scientific Back Conditioning and was blown away with the depth of information and the comrehensiveness of it all. I was hooked!

TG: What first attracted you to studying with the Chek Institute?

JR: Plain and simple…I loved how confident Paul was and that he only had a 9th grade educating. I had a degree so I felt I could match up to that…at some point! As well, I looked into other institutes, but no one had as comprehensive approach as theirs…..looking not only at the physical, but also at the nutritional and lifestyle. Most, actually all other organizations…..such as NASM, NSCA, MAT, etc do not go into the Holistic Approach, which means Whole Person.

I know some people think Paul is a cocky asshole, but that is one way to look at it…he is just confident because he walks the walk and talks the talk. When you meet him and understand what he has done and what he knows, you understand that it is just confidence, not cockiness.

TG: What do you feel the major differences between a Chek Practitioner and a fitness professional who has trained with another education provider?

JR: Well, that is a judgement call as there are some who are very educated and good at what they do. But I would have to say the main difference is that every CHEK practitioner practices what he/she preaches….they live it 100% of the time as you cannot give what you don’t have. Some say we are cocky, but I saw we are confident, gleaming and vital expressions of health. Typically what you judge you are expressing hidden personal needs.

If you go to any conference, seminar, etc and there are 300 people there, you will be able to pick the CHEK Practitioners out without them even saying anything. I know that is a big statement, but it is true. I speak all over the world for them and some of the most put together, healthy, vital, compassionate, and confident people I see our CHEK Practitioners. Another main point is that most, not all in the industry talk talk talk, but they never back up what they say or even understand the true meaning behind what they say. Everyone talks movement, which is great, but we understand anatomy, how the body works mechanically, chemically, neurologically and hormonally.

TG: What would you say are the best aspects of being a personal trainer and being involved in the wellbeing industry?

JR: Educating others and teaching people how to help themselves! I do it every day, but as well, I am able to learn from people all over the world every day. What is better the University of Life!

TG: Who have been your major influences within the industry?

JR:
1. Paul Chek and the entire CHEK Institute. This was a major and has been a major influence on who I am today.

2. Dr. Timmins and BioHealth Diagnostics. This is what got me started in Functional Medicine 6yrs ago and today I work with people all over the world helping them with hormonal, detoxification, immune and GI system dysfunctions.

3. Janet Alexander and Chris Maund….two CHEK Faculty members who taught me the beginnings of what I know. I still consult with them here and there.

4. John McMullin…this guy is amazing. He is a Holistic Health Coach and Intuitive from Ohio. I worked with him every other week for about 2yrs working on myself in order to work through my past bullshit and my current issues in regards to myself, relationships, my own thoughts, my business and so forth. I love this guy!

5. My parents….for 100% supporting me along the way and never doubting any decisions I made!

6. My wife….she is great at what she does and I have to say I learn compassion from her each and every day. I learn about myself though my experiences of myself while around her….she humbles me, teaches me that there is more to life material things and she grounds me each and every day. I thank her everyday for joining my life and teaching me that it is OK to be me 100% of the time!

7. From there, I just read, take courses, study on my own, research. I love studying Chinese Medicine, Canadien Osteopathy, Functional Medicine and Physiology and Anatomy.

I am a very driven person and I do well studying by myself. I love to study on my own, learn and teach myself as I find it more rewarding. I am not under the contraints as…”you have to do it this way.” I take what I want and adapt everything into MY own approach. I find that taking certification after certification, class after class, etc, leads people far from THEIR path of what THEY want to become and down many paths of what all these teachers are becoming. They get caught up with “well he said this, but she said that,” which leads to too many cooks in the kitchen.

TG: What would you say is the most important attribute of a personal trainer and why?

JR: I think the most important things are to live it, study and learn about you so you can give what you have, someone who learns to ask the WHY question behind what is said and someone who is passionate about their profession.

There are a lot of “so called health professionals” that think eating like a bodybuilder and training to kick ass and take names is the way to go. I think that is the easy way to go and it does not take much skill. I feel that most have to understand that you have to treat and train each person as an individual, that not everyone needs bodybuilding, that kicking ass and taking names just keeps people like me in business and that most are in this business for the money. If you love what you do, the money will come. We have to change the energy behind the word personal trainer from negative to positive. Once people realize that success is not how many people you train, but how many people you actually help by treating them as an individual, it will shift.

TG: You are a faculty member with the Chek Institute, what does this involve?

JR: I teach Exercise Coach, CHEK Level 1, HLC 1 and HLC 2, plus speak at many conventions (IDEA, SCW, ECA, BAM, and more) all over the world. I travel and teach all over the US and Canada about 8-12 times per year. It is a lot and it is hard being away from my wife, my business, my rhythms, but it is worth it in the end as I love educating students and passing on the passion I have for what I do.

TG: What has been your most rewarding moment in the field of health and wellbeing?

JR: The most rewarding moment….that is a tough one….I would have to say everyday is. I love what I do and I thank my creator every day that I can do what I love and love what I do. It is not a job to me, it is a hobby. I get to learn from clients all day, study in my off time and get to grow each and every minute of it. We think we are in this to help and change others, but we are really in it so we can help and change ourselves….as your life and business are an extension of you!

TG: Your East West Healing You Tube videos (http://www.youtube.com/user/joshrubineastwest) are well known within the fitness world for their informative content, not to mention the great information on your website. Where do you get your ideas from?

JR: I get my ideas from clients I am working with, from past clients, from conversations I have with family and friends, etc. There is no rhyme or reason, whatever comes up that minute or day I put it on my YouTube list….which is about 25 deep as we speak. So I have a lot to say and there is no end in site.

TG: If you could only give someone one change to make to make a start improving their levels of wellbeing what would it be?

JR: Learn that is must come from within, that you can’t give what you don’t have and that you must get healthy to loose weight and not loose weight to get healthy. There is more to health than chicken, protein shakes and doing cardio til ya drop. Health is taking responsibility for oneself!

TG: So what does the future hold for Josh Rubin?

JR: My goals are simple:

1. To continue to teach for the CHEK Institute and begin to teach CHEK Level 2 in 2012 and CHEK Level 3 in 2013, which I am already assisting on.

2. To continue to market and grow our (my wife and I, she is a CHEKie too!) business, not with practitioners, but with new clients all over the world.

3. Continue to educate by coming up with some of my own seminars in regards to holistic health

4. We are working on a 5 part Ebook called…The Ultimate Holistic Weight Loss Program!

5. I am beginning in Sept 2010 to attend The Canadien School of Osteopathy in Vancouver to obtain my 5yr D.O. (M.P.)

6. To continue to grow and learn to love myself more and more each day

TG: Josh thanks so much for sharing with us!

It was a pleasure!

Have a look at Josh’s website at www.eastwesthealing.com it is packed full of great information and articles!

This entry was posted on Monday, December 7th, 2009 at 10:00 am and is filed under Interviews. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.